Cold-FX maker launches first formal recognition program to coincide with sponsorship of 2010 Winter Games and HR push to be more strategic
When the company behind Cold-FX signed on as the official supplier in the category of cold and flu remedies for the 2010 Winter Games in Vancouver, it had more than just athletes in mind. Afexa Life Sciences realized its involvement in the historic event — which includes sponsorship of six athletes and supplies for seven Canadian sports centres along with athletes, coaches, volunteers and staff —was also a great opportunity to recognize the accomplishments of employees, too.
