Winners of the first annual Employer of Choice Marketing Awards
HR professionals from across the country gathered in Toronto on March 21 to honour the best marketing strategies by employers in their efforts to attract and retain potential and current employees at the first annual Employer of Choice Marketing Awards (ECMAs), put on by working.com.
“Canada’s top employers are quickly recognizing that employment branding gets them the talent they seek,” said Susan Hayes, general manager of working.com. “The working.com ECMAs allow us to shine a spotlight on the real success in this growing creative arena and the true power behind employment marketing.”
The ECMAs were created to “promote the emerging efforts of Canadian organizations to include effective marketing as a leading component in their recruitment strategies. These organizations strive to develop creative branding solutions that capture the essence of their organization, generate a strong first impression and help them attract, hire and retain the right employees,” said a press release issued by working.com.
Winners of the 2007 ECMAs
People’s choice online
Winner: Scotiabank
Campaign: Scotia Careers Website www.scotiabank.com/careers
Agency: Publicis Tandem
Advertising – Print
Winner: Southland Transportation Ltd.
Campaign: Become a School Bus Driver
Agency: Highwood Communications
Advertising – Online
Winner: McDonald’s Restaurants of Canada Ltd.
Campaign: www.worksforme.ca
Agency: Cossette
Advertising – Overall Campaign
Winner: Southland Transportation Ltd.
Campaign: Become a School Bus Driver
Agency: Highwood Communications
Advertising – Broadcast
Winner: Southland Transportation Ltd.
Campaign: Become a School Bus Driver
Agency: Highwood Communications
Employee/internal communications programs
Winner: Scotiabank
Campaign: Scotia Applause Employee Recognition Program 2006
Agency: Carlson Marketing
Job fair/recruitment event marketing
Winner: EBA Engineering Consultants Ltd.
Campaign: EBA Engineering Consultants Recruitment
Agency: Avatar Brand Management Inc.
Community/corporate citizenship initiatives
Winner: Purolator Courier Ltd.
Campaign: Purolator Tackle Hunger 2006
Agency: Hill & Knowlton
For more information about the awards, visit www.ecmarketingawards.com.
“Canada’s top employers are quickly recognizing that employment branding gets them the talent they seek,” said Susan Hayes, general manager of working.com. “The working.com ECMAs allow us to shine a spotlight on the real success in this growing creative arena and the true power behind employment marketing.”
The ECMAs were created to “promote the emerging efforts of Canadian organizations to include effective marketing as a leading component in their recruitment strategies. These organizations strive to develop creative branding solutions that capture the essence of their organization, generate a strong first impression and help them attract, hire and retain the right employees,” said a press release issued by working.com.
Winners of the 2007 ECMAs
People’s choice online
Winner: Scotiabank
Campaign: Scotia Careers Website www.scotiabank.com/careers
Agency: Publicis Tandem
Advertising – Print
Winner: Southland Transportation Ltd.
Campaign: Become a School Bus Driver
Agency: Highwood Communications
Advertising – Online
Winner: McDonald’s Restaurants of Canada Ltd.
Campaign: www.worksforme.ca
Agency: Cossette
Advertising – Overall Campaign
Winner: Southland Transportation Ltd.
Campaign: Become a School Bus Driver
Agency: Highwood Communications
Advertising – Broadcast
Winner: Southland Transportation Ltd.
Campaign: Become a School Bus Driver
Agency: Highwood Communications
Employee/internal communications programs
Winner: Scotiabank
Campaign: Scotia Applause Employee Recognition Program 2006
Agency: Carlson Marketing
Job fair/recruitment event marketing
Winner: EBA Engineering Consultants Ltd.
Campaign: EBA Engineering Consultants Recruitment
Agency: Avatar Brand Management Inc.
Community/corporate citizenship initiatives
Winner: Purolator Courier Ltd.
Campaign: Purolator Tackle Hunger 2006
Agency: Hill & Knowlton
For more information about the awards, visit www.ecmarketingawards.com.
