Asking employees to refer to the business on their own social media accounts
![Promoting the business on employees’ personal social media](https://cdn-res.keymedia.com/cdn-cgi/image/f=auto/https://cdn-res.keymedia.com/cms/images/ca/126/0299_637116912426723557.jpg)
![Stuart Rudner](https://cdn-res.keymedia.com/cdn-cgi/image/f=auto/https://cdn-res.keymedia.com/cms/images/ca/126/0287_637061431022009776.jpg)
Question: Can an employer require its employees to use their personal social media to promote the employer’s business? If an employee resists such a directive, can it be grounds for discipline?