Subscriber exclusive: Find out which generation is the unhappiest, which is most likely to have a side hustle, and which benefits are popular
![Boomers, millennials, gen X, gen Z – what different employees want from the workplace](https://cdn-res.keymedia.com/cdn-cgi/image/f=auto/https://cdn-res.keymedia.com/cms/images/ca/126/0379_638597710568216967.jpg)
A brand new Employee Turnover and Benefits Benchmarking study by Canadian HR Reporter, conducted over six months, surveyed around 650 Canadian employers and almost 3,000 employees across various industries, uncovering trends that may be a surprise to HR professionals.
Benefits are obviously a substantial consideration for companies, so aligning your benefits with the different generations will ensure that you get the maximum bang for your benefits buck – but what matters to each generation?
We found out that millennials are the only generation to value professional development above anything else. Gen Z, on the other hand, value flexible work options whereas baby boomers, unsurprisingly, prefer healthcare benefits and retirement planning. Gen X is the only generation to value autonomy (although this was their 5th most desired benefit).
The important and comprehensive study delves into all areas of retention, giving HR professionals invaluable, real life Canadian intel based on our collated data.
Find out:
- Which generation is least satisfied at work?
- Which generation is prepared to work hard, but doesn’t want to take work home?
- Which age group should you be keeping an eye on for side hustles?
- Which benefits are most likely to motivate which generation most?
The Employee turnover and Benefits Benchmarking study will be available to Canadian HR Reporter subscribers in early September. Make sure that you are one of the first Canadian professionals to gain insights from this important study which includes:
Canada’s employment landscape: Understanding the current employment landscape and how it affects your retention strategies
They want what? Understanding the generations: What motivates each generation and how to apply this to your retention strategies
Employee benefits: What employees value most and preferred benefits by generations
Benchmarking benefits: What benefits are Canadian companies offering and what are they considering implementing in the next year?
Reward and recognition programs: The gap between what employers consider strong rewards and recognition and what employees actually value
The cost of employee turnover: How to determine the cost of your employee turnover, and implement and fine-tune your turnover calculation
To find out more on how to access this new report, contact Bryony Garlick – [email protected]
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By staying informed and proactive, employers can create a workplace environment that not only attracts top talent but retains it, ensuring long-term success and stability.